Twenty-plus years ago, I was writing (and publishing! huzzah!) deeply serious things for Commentary, First Things, and American Heritage. Remember the article damning Dr. Seuss as the most overrated children's book author ever? ("A first-rate piece," the editor said.) That was me.
Then I started a wine blog called At First Glass, and after six years (New Year's Eve 2007-ditto 2013), despite proper efforts to keep it I lost access to my domain name. Blogger pulled the plug. I panicked and started Pluot that night -- it's named for the plum/apricot cross -- so as to have a place to import old posts, thirty or so at a time. This will account for the unusually mish-mash-y feel of Pluot's early life; the "patio sipper" here, the Thanksgiving pairing there.
So no more custom domain names for me. Not even though I have decided to get my feet wet in the copywriting industry, too. Smit & Young is named for my entrepreneurial grandfather's photography studio (fl. 1920s Chicago). We'll see if that domain name is available .... Huzzah.